Sigma Research

Is fear the future of HIV prevention?

FEMP 2011: The Future of European Prevention among MSM, Stockholm, Sweden, 10th-11th November 2011

Speakers: Adam Bourne

In this talk Adam outlined the evidence base for mass media interventions that utilise fear arousing stimuli as a means of encouraging behaviour change. He described how much of the research on this issue tends to suggest that making people fearful is not usually an effective means of facilitating long-term behaviour change and that, in fact, doing so may have many unintended consequences. Research suggests that the majority of gay and bisexual men are already motivated to avoid HIV, but many lack the knowledge or the power to do so.

Download slide set
Download MiC Briefing Sheet on fear

Tagged under: All gay & bisexual men